ClosePlan is a sales acceleration platform focused on helping revenue teams engage high-value prospects at the right time using intent data and CRM insights. Founded by sales veteran Seamus Devine and later acquired by People.ai, ClosePlan served B2B organizations looking to improve outbound precision and pipeline velocity.
using real-time signal-based outreach
vs. static-data-based outreach
in detected job changes and account activity
In B2B sales, timing is everything — but most CRMs contain static, outdated data.
Job changes, company growth, or strategic shifts go unnoticed, leaving sales teams operating in the dark.
Seamus Devine, founder of ClosePlan, spent years working with CROs and revenue leaders who all ran into the same roadblock:
“There’s a lot of static data in your CRM, which sometimes is quite perishable.” Seamus Devine, Founder of ClosePlan
Across eight years of working with CROs, heads of revenue operations, and sales leaders, Seamus saw the same pattern — teams were missing the right signals to engage customers at the right time. They needed a way to connect their tools with real-time, contextual data instead of relying on outdated CRM entries.
That’s where Leadspicker came in.
“The tool that Leadspicker has built is incredible because it really provides those real-time signals that customers have been looking for.” Seamus Devine, Founder of ClosePlan
Leadspicker enabled ClosePlan to enrich their CRM with live buyer activity signals - including:
Sales teams finally had the missing piece: a clear signal that it’s the right time to reach out — backed by live, contextual insight.
In his CRO role, Seamus implemented Leadspicker to power smarter outbound campaigns.
“We were able to implement Leadspicker to really enhance our outbound and generate pipeline.” Seamus Devine, Founder of ClosePlan
Leadspicker allowed Seamus’ team to:
After years in the sales tech world, Seamus sums it up simply:
“Couldn’t be happier with my experience with Leadspicker — I can definitely recommend it to anyone if this is an approach you’re looking for.” Seamus Devine, Founder of ClosePlan
Leadspicker delivers exactly what modern go-to-market teams need: accurate, real-time data signals that drive better timing, smarter outreach, and meaningful customer engagement.