Innovation Week brings together the most forward-thinking minds in Europe — from startup founders to Fortune 500 execs — to explore what’s next in tech, AI, and business. For COO Nicole Piccinino, effective LinkedIn outreach was essential for attracting speakers, investors, and sponsors.
Connection requests accepted across campaigns
Real responses from founders, investors, and sponsors
Personalized outreach with trackable results
Before Leadspicker, Nicole’s team managed all LinkedIn outreach manually. From writing messages to sending connection requests and follow-ups, everything was done one by one — a process that ate up hours daily.
Worse, it was difficult to tell what was working. There was no unified tracking, no reliable benchmarks, and no efficient way to scale across the team.
“Before Leadspicker, our LinkedIn outreach took hours and got really patchy results.” Nicole Piccinino, COO at Innovation Week
This made it harder to grow consistently or run coordinated campaigns across the team. Outreach lacked visibility, and performance was unpredictable.
Nicole chose Leadspicker for its ease of use, built-in analytics, and ability to manage multiple LinkedIn campaigns across a distributed team.
With Leadspicker, Innovation Week’s team could:
“We decided to go with Leadspicker for its ease of use, its really great support team, and the ability to manage multiple campaigns across our team at the same time with full statistics and reporting." Nicole Piccinino, COO at Innovation Week
Campaigns were no longer fragmented — the whole team could collaborate on one platform, adjust strategy based on real data, and reach the right audience at the right time.
Since implementing Leadspicker in March 2025, Innovation Week has seen consistent, measurable gains in outreach effectiveness. Connection acceptance rates jumped to 63%, with reply rates hitting 30%.
In just six months:
“We have received over 1,300 replies, leading to countless meetings and new sponsor deals and also more sales for our seminars and booths for our event.” Nicole Piccinino, COO at Innovation Week
Leadspicker didn’t just save time — it became a key driver of revenue and community growth.
For fast-moving events and organizations like Innovation Week, Leadspicker transformed LinkedIn outreach from a manual chore into a growth engine.
“If you want to save time, get clear results, and turn outreach into real opportunities, you should use Leadspicker.” Nicole Piccinino, COO at Innovation Week
Nicole recommends it to any team running high-volume outreach or event marketing — especially those looking to attract strategic partners, speakers, or sponsors through LinkedIn.