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OVHcloud is Europe’s leading cloud provider. Through its Startup Program, it supports early-stage companies with infrastructure, mentorship, and visibility. For Ilaria Navoni, Startup Program Manager for Southern Europe, the challenge was connecting with the right founders — at the right time — across multiple markets.
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Up from 2% before using Leadspicker
Through personalized, multi-language outreach
Replaced manual work with scalable campaigns
Ilaria’s team needed to engage with promising startups across France, Spain, Italy, and beyond. But doing this manually — one message, one LinkedIn search, one email at a time — wasn’t sustainable.
Crafting outreach, finding contacts, and tracking responses across languages and countries quickly became overwhelming.
“Before using Leadspicker, our main problem was reaching new potential clients and targeting and messaging them in a direct way.” Ilaria Navoni, Startup Program Manager at OVHcloud
The team needed automation — without losing personalization or accuracy.
With Leadspicker, OVHcloud automated key parts of its startup outreach workflow. The team created personalized, localized campaigns targeting founders based on sector, location, and intent signals.
Outreach could now be launched in multiple languages, across several channels — email, LinkedIn, and social messaging — while still maintaining OVHcloud’s brand voice and program messaging.
“Thanks to the support of Leadspicker we could create several campaigns and over two years we reached a huge amount of startups using direct messaging." Ilaria Navoni, Startup Program Manager at OVHcloud
Campaigns that once took hours now took minutes — and results could be tracked, measured, and improved from a single dashboard.
After adopting Leadspicker, OVHcloud saw a dramatic improvement in outbound performance. Response rates jumped from 2% to 15% — a 7× increase — while campaign setup time was cut significantly.
Over two years, the team connected with thousands of startups across Europe, building stronger relationships and uncovering new opportunities — without needing to hire more people or increase workload.
“We increased our response rate from 2% to 15%, saved a lot of time, and got to know more startups in an easier and more customized way." Ilaria Navoni, Startup Program Manager at OVHcloud
Leadspicker became a core system for discovering, qualifying, and engaging early-stage companies — at scale.
For cloud providers and ecosystem programs, scalable outreach is essential — but personalization can’t be sacrificed. Leadspicker gave OVHcloud the best of both worlds: efficient campaigns that still felt human.
“I would recommend Leadspicker to all companies looking for a tool that increases response rates and helps you be discovered easily, with customized and multilingual outreach.” Ilaria Navoni, Startup Program Manager at OVHcloud