vs

Leadspicker vs Mailshake:
which one fits you?

Mailshake gives you email sequences to write and run. Leadspicker gives you an AI sales colleague that finds buyers, writes the messages and runs the outreach and answers the replies.

Last checked 2 November 2026
The short answer

An email sender you run, or a colleague that runs the outreach.

Both send sequences. The difference is who finds the buyers, who writes the campaign and who handles what comes back.

Leadspicker
Mailshake logoMailshake
Who does the work
AI agents prospect, write, send and answer replies
You build lists and campaigns, with AI email writing to help
Getting started
Paste your website, get ready-to-run playbooks
Connect your mailbox and build a campaign
Learning curve
Plain language by chat or voice, productive in minutes
Interface and settings to learn
Included in every plan
Lead database and signal tracking
Check its plan details
Finding leads
Included: 70M+ companies, 500M+ people, shared credits
Data Finder credits by plan, or a paid add-on
Replies
Reply Agent on multichannel outreach, inbox sorted by AI
Unified inbox from the Email Outreach plan
Pricing
Per plan with shared credits, from €199/mo billed annually
Per user, from ~€22 per user/mo billed yearly
Key differences

What you get beyond a cold email sender.

Nine things that change once the outreach runs itself.

01

The list comes with it

Leadspicker searches 70M+ companies and 500M+ people and enriches the matches. On Mailshake's first two plans, Data Finder includes 50 credits.

02

Signals start the campaign

Routines watch social networks, job portals and buying signals. New matches land in your list, enriched and ready for outreach.

03

Playbooks on day one

Paste your website and it prepares plays for you: lookalikes of your customers, competitors' audience, champions' job changes, buyers at target accounts.

04

Multichannel outreach in one place

All your channels sit in one sequence, so every touch with a lead stays in one place.

05

Replies get an answer

The Reply Agent answers interested leads, and the unified inbox sorts every reply by AI.

06

It proposes the next move

Leadspicker spots idle lists and unanswered replies and suggests what to do. You approve, and can undo.

07

Productive from day one

No training and no filters to master. Your reps and marketers ask in plain language and the platform does the setup, so the learning curve takes minutes.

08

Type it or say it

Leadspicker works like a virtual colleague: a chat interface for everything, with voice input in the AI Assistant and in lead search.

09

More cost-effective

Data, signals, outreach, agents and inbox come in one plan, with credits shared across the team, so you stop paying for a stack of tools.

Feature comparison

Feature by feature

Leadspicker and Mailshake feature comparison
Capability LeadspickerMailshake logoMailshake
AI agents
AI Assistant that builds campaigns
✓Ask for leads, get a running campaign
◐AI email writing with SHAKESpeare
Voice input
✓Dictate requests in the AI Assistant
✕Not advertised on its pricing page
Proactive suggestions
✓Next steps you approve
✕Not advertised on its pricing page
Ready-made playbooks
✓Prepared from your company profile
✕Not advertised on its pricing page
Reply Agent
✓Answers interested leads
✕Not advertised on its pricing page
Work from your chat app
✓Slack, Teams, WhatsApp and Google Chat
✕Not advertised on its pricing page
Data
Contact and company data
✓70M+ companies, 500M+ people
◐Data Finder credits, add-on available
Waterfall enrichment
✓Verified email: 2 credits, only if valid
✕Not advertised on its pricing page
Custom AI columns
✓Any field from a prompt
✕Not advertised on its pricing page
Signals
Buying signals
✓190+ signal types, or describe your own
✕Not advertised on its pricing page
Champion job changes and post engagers
✓Runs as a routine
✕Not advertised on its pricing page
Website visitor identification
✓1 credit per company identified
✕Not advertised on its pricing page
Outreach
Email sequences
✓Included
✓On all plans
Unified inbox
✓Sorted by AI
✓From the Email Outreach plan
Native CRM integrations
✓HubSpot, Salesforce, Pipedrive, Attio, Zoho, Dynamics, Raynet
✓Salesforce, Pipedrive, HubSpot from Email Outreach

✓ available · ◐ available with limits or through an add-on · ✕ not available. Based on public information, last checked 2 November 2026.

How it works

How an AI colleague replaces the cold email routine.

From your website to a running campaign, without writing a sequence by hand.

01

It learns your company

Paste your website. Leadspicker scans it and drafts your offering, buyers, markets and competitors. You confirm in one step.

02

It prepares your plays

You get playbooks with a preview of matching people, and you see each step before anything runs.

03

Agents do the work

They build the list, enrich it, write the sequence and run the outreach, the work a cold email tool leaves to you. Choose Edit, Plan or Auto.

04

It keeps coming back

It remembers what worked and proposes the next step, in the app or in your Slack, Teams, WhatsApp or Google Chat.

Pricing

One plan for the team, not a bill per user.

Ten users on Mailshake Sales Engagement cost ~€758/mo billed yearly, or ~€883/mo billed monthly. Leadspicker Growth covers 10 team members for €479/mo billed annually, with 16,000 shared credits.

Plan
Leadspicker
Mailshake logoMailshake
First paid plan
Explorer: €199/mo billed annually · 1 login, shared by your team · 4,000 credits
Starter: ~€22 per user/mo billed yearly, ~€26 monthly · 1,500 sends/mo · 50 Data Finder credits
Middle plan
Growth: €479/mo billed annually · 10 team logins · 16,000 credits
Email Outreach: ~€40 per user/mo billed yearly, ~€44 monthly · 50 Data Finder credits
Top listed plan
Scale: €1,599/mo billed annually · 25 team logins · 80,000 credits
Sales Engagement: ~€76 per user/mo billed yearly, ~€88 monthly · 2,500 Data Finder credits
Enterprise
Enterprise: custom · unlimited · regular QBR meetings · white-glove approach
See its pricing page
Data add-on
Included in shared credits
Data Finder: ~€15/mo billed yearly, ~€17 monthly
Trial
7 days, no credit card
No free trial, payment collected up front

Every Leadspicker plan includes the lead database and signal tracking. Prices are per plan. Prices marked ~ are published in US dollars and converted at the ECB rate of 2 November 2026 (1 EUR = 1.1216 USD). See Leadspicker pricing

Switching

Moving from Mailshake

01

Start with your website

Sign up, paste your website and pick a playbook.

02

Bring your lists

Import your contacts as a CSV. Connect your CRM to keep exclusions in place.

03

Rebuild your sequences

Describe the campaign to the AI Assistant, or add multichannel steps to one sequence yourself.

Customer Success

The fastest growing
teams use Leadspicker

The most forward-thinking revenue teams automate outbound,
signal tracking ,enrich data, and unlock new growth channels - with less effort and more results.

4500
FAQ

Questions buyers ask us

Is Leadspicker a replacement for Mailshake?

Yes, for cold outreach. Leadspicker covers finding buyers, enrichment, multichannel sequences and the agents that run them, and syncs results to your CRM.

Do I need a separate data tool with Leadspicker?

No. 70M+ companies and 500M+ people are included, with waterfall enrichment. A verified email costs 2 credits, only when valid. Mailshake lists Data Finder credits by plan and as an add-on.

Who answers the replies?

In Leadspicker the Reply Agent answers on multichannel outreach, and the unified inbox sorts replies by AI. Mailshake's pricing page lists a unified inbox and does not advertise a reply agent.

Can I try it before paying?

Yes. The Leadspicker trial runs 7 days with no credit card. Mailshake's pricing page says it has no free trial and collects payment up front.

Can I keep my CRM?

Yes. Leadspicker has native integrations with HubSpot, Salesforce, Pipedrive, Attio, Zoho, Dynamics and Raynet.

Meet your AI sales colleague

No credit card required · Setup in minutes · GDPR & CCPA compliant

How we compared

We compared public information only and did not run a controlled data benchmark. "Not advertised" means we did not find it on Mailshake's pricing page. Mailshake details were last checked on 2 November 2026 and can change at any time. Leadspicker details come from our own product.

Spotted a mistake? Write to info@leadspicker.com and we will correct it. Mailshake is a trademark of its owner. Leadspicker is not affiliated with Mailshake.