Since Leadspicker's inception, we have been fighting alongside the global anti-spam community (Internet Service Providers, fellow Email Service Providers, and anti-spam organizations) in the ongoing battle against spam and unsolicited outreach. Every day, malicious actors impersonate legitimate brands and attempt to phish for personal information. Spam laws have been established in many countries, and we've created our own set of rules to protect the reputation of our clients and their intended recipients.
These rules not only help us identify spammers, but they also help increase your deliverability, build a strong sending reputation, and ensure sustainable outreach practices that protect your accounts from restrictions or bans.
Unfortunately, failing to observe these rules could affect your ability to send campaigns through our platform and use our services. In some cases, it can lead to rate limitations on your emails and LinkedIn activity, or temporary or permanent account suspension.
Defined below are core statistics the Leadspicker team references when reviewing accounts and sending practices. Please familiarize yourself with these metrics and work to stay below these acceptable thresholds. Accounts with statistics above these numbers can face account suspension and, in some cases, termination.
Note: Leadspicker reserves the right to update the parameters of acceptable sending thresholds without prior notice.
Messages returned to sender because the recipient email address is incorrect, inactive, or the mailbox is full. High bounce rates indicate poor list quality.
Recipients who opt out of receiving communication. Common reasons include content mismatch, inbox overload, or lack of interest in your messaging.
Messages that do not leave Leadspicker servers due to permanent errors. Includes email addresses that previously bounced, reported spam, or failed spam filters.
Recipients who marked your message as spam through their email client or LinkedIn. This severely damages your sender reputation.
Email addresses converted into spam traps by webmail providers to catch senders using outdated, purchased, or scraped lists.
Reports from recipients claiming they never consented to receive your outreach, indicating list acquisition or permission issues.
Below are 6 commandments that you must comply with to maximize your deliverability rates across email and LinkedIn, avoid account suspension, and help us in the war against spam and unsolicited outreach.
Regular maintenance of your contact lists will ensure you are messaging an engaged audience with active email addresses. A good benchmark for an engaged contact is someone who has opened or clicked an email in the past 3 to 6 months.
Maintaining lists of contacts who regularly engage with your content will result in fewer bounced emails and better overall campaign performance. While removing inactive or incorrect contacts may make your lists smaller, it will significantly improve your deliverability and sender reputation in the long run.
Best practices include writing subject lines that are reflective of genuine value, avoiding promotional spam terms, personalizing outreach based on recipient context, and limiting daily outreach volumes to appear natural.
Sending campaigns to contact lists that have been acquired (bought, exchanged, or loaned) from third-party companies could negatively impact deliverability and violate privacy regulations.
Use of lists that are bought, rented, or scraped from third parties must follow local privacy regulations (including GDPR, CCPA, and regional laws) to be accepted on Leadspicker servers.
You are responsible for ensuring you have the legal right to contact each person on your lists. We recommend building lists organically through legitimate lead generation methods including company website forms, event registrations, and other consent-based sources.
All email campaigns must include a clear and concise link for recipients to easily opt out of receiving future communication. The unsubscribe link must be easy for anyone to recognize, read, and understand, typically placed in the email footer.
When a recipient unsubscribes, this request must be honored immediately, with no further emails sent to that recipient from that moment forward.
"From", "To", and "Reply-To" fields in emails must accurately and clearly identify the sender's domain name and email address.
It is important to send from email domains that are at least one month old, properly configured with SPF, DKIM, and DMARC records, with transparent public domain information that redirects to the sending party's legal pages.
When sending on behalf of a partner or using white-label capabilities, the email body must clearly communicate that the message is sent via a third-party domain or on behalf of another organization.
Leadspicker does not support the sending of messages that contain, promote, reference, or link to unlawful, illegal, libelous, defamatory content, or violence against any individual or group, and more generally affecting human rights.
Unless you provide sufficient and specific guarantees at Leadspicker's sole discretion, we do not work in principle with senders who promote the following activities (whether permitted by law or not), including but not limited to:
We also do not permit users who send emails on behalf of third parties (including their own customers) without proper authorization and compliance controls.
If your business is regulated by an authority (medications, investments, lending, banking, gambling, insurance, healthcare, etc.), you must contact our sales department for a custom account review instead of subscribing for a self-service account. Leadspicker reserves the right to request documents and relevant licenses pertaining to your activity.
In general, your messages must not contain any information or content deemed unsuitable by Leadspicker or harmful to the reputation of Leadspicker, its affiliates, partners, customers, or users.
Your use of our services must comply with all applicable laws and regulations, including but not limited to GDPR, CCPA, CAN-SPAM Act, and regional privacy laws, as well as the General Terms and Conditions of Use, any Specific Conditions, our Privacy Policy, and Gmail Program Policies if you're using Gmail.
It is your responsibility to read and understand these terms and policies applicable to your use of our services and the messages you send.
It is also your responsibility to ensure that you are not a compliance risk. We reserve the right to restrict your rate limits, pause campaigns, request additional verification, and take other related actions until we can determine that you do not pose any risk to your intended recipients, our platform, or to Leadspicker's reputation.
Violation of this Sending Policy may result in immediate suspension or termination of your account without refund. Leadspicker reserves the right to report serious violations to relevant authorities.
Leadspicker monitors all accounts for compliance with this Sending Policy. Our automated systems and manual review processes may flag accounts that:
When an account is flagged, we may take the following actions: