8 Best Clay Alternatives in 2026, With Verified Prices

At a glance

8 tools, side by side.

#	Tool	Type	Starting price	Free plan or trial
1	Leadspicker	AI sales platform	€199/mo, per plan	7 days, no credit card
2	PhantomBuster	Enrichment and workflow builder	Start: €56/mo billed annually, €69 monthly	14-day free trial, no credit card
3	Apollo.io	All-in-one sales platform	Basic: ~€44 per seat/mo billed annually	14 days on paid plans
4	Unify	All-in-one sales platform	Base: ~€18 per seat/mo billed monthly	14 days of Pro, no credit card
5	Amplemarket	All-in-one sales platform	Startup: ~€535/mo on an annual term, 2 users	Free trial on all plans, length not stated
6	Cognism	Contact and company data	Not public	Not advertised
7	ZoomInfo	Contact and company data	Not public, based on features, licenses and credits	Free trial on sales plans
8	Lemlist	Cold email tool	Email: ~€49/mo on Yearly, unlimited users	14-day trial per its FAQ, 200 credits

Prices marked ~ are published in US dollars and converted at the ECB rate of 2 November 2026 (1 EUR = 1.1216 USD). Every price was read on the vendor's own pricing page.

Why look beyond Clay

The tables are powerful. Someone still has to build them.

These facts come from Clay's own site. They are the points buyers weigh when they compare.

01

You build the workflows

Clay's plays are built by your team, with clicks, code or chat.

02

Two meters to track

Usage is split into actions and data credits. Launch includes 15,000 actions and 2,500 data credits a month, and actions do not roll over.

03

Email only, up to four emails

Clay Sequencer sends email only, with up to four emails per sequence.

The list

The Clay alternatives worth a look.

Grouped by what you get: an AI sales partner, contact data, or another tool to build your own workflow.

01

Leadspicker

AI sales platform

An AI sales partner backed by a database of 70M+ companies and 500M+ people. Its agents find buyers, run outreach and handle replies, or help you handle them.

One pool of credits. Credits are shared by the team and roll over for 2 months.
Ready-made playbooks. Lookalikes of your customers, persona sweeps, job changes and hiring signals, ready to run.
A partner, not a replacement. Agents find buyers and run the campaign. Replies are answered for you, or drafted for you to approve.

Known for

AI Assistant turns a request into a running campaign
Built-in data: 70M+ companies, 500M+ people
Replies: the agent answers, or drafts for you to approve
You stay in the loop: Edit, Plan or Auto mode

Starting price: Explorer: €199/mo billed annually, credits shared by the team
Free plan or trial: 7 days, no credit card

Start for free See pricing

02

PhantomBuster

Enrichment and workflow builder

Automations and workflows that extract data and run social outreach.

Known for

100+ automations and workflows
Intent signals on all plans
Email finding with email credits
Scheduled collection with auto-refresh

Starting price: Start: €56/mo billed annually, €69 monthly
Free plan or trial: 14-day free trial, no credit card

Leadspicker vs PhantomBuster Source: PhantomBuster website, checked 2 November 2026

03

Apollo.io

All-in-one sales platform

Contact database with sequences, enrichment and an AI Assistant.

Known for

Contact and company data included on all plans
Waterfall enrichment from the Basic plan
Unlimited email sequences from the Basic plan
Website visitor identification and intent topics

Starting price: Basic: ~€44 per seat/mo billed annually
Free plan or trial: 14 days on paid plans

Leadspicker vs Apollo.io Source: Apollo.io website, checked 2 November 2026

04

Unify

All-in-one sales platform

Signal-based go-to-market platform with an agent, plays and multi-channel sequences.

Known for

Agentic chat on all plans
Signals, job changes and hiring from Base
Multi-vendor email and phone waterfall
Multi-channel sequences on all plans

Starting price: Base: ~€18 per seat/mo billed monthly
Free plan or trial: 14 days of Pro, no credit card

Leadspicker vs Unify Source: Unify website, checked 2 November 2026

05

Amplemarket

All-in-one sales platform

Multichannel AI sales platform with prospecting data and sequences.

Known for

Intent Signals on all plans
Job change alerts and social prospecting
Sequences with email, phone, voice and video steps
MCP for ChatGPT, Claude, Cursor and Grok

Starting price: Startup: ~€535/mo on an annual term, 2 users
Free plan or trial: Free trial on all plans, length not stated

Leadspicker vs Amplemarket Source: Amplemarket website, checked 2 November 2026

06

Cognism

Contact and company data

B2B sales intelligence platform with contact and company data, focused on European prospects.

Known for

Phone-verified mobile numbers
Intent data, up to 12 topics
CRM enrichment
MCP and API access

Starting price: Not public
Free plan or trial: Not advertised

Source: Cognism website, checked 3 November 2026

07

ZoomInfo

Contact and company data

Enterprise go-to-market data platform with intent, cadences and Agent Teams.

Known for

Contact and company data, says 500M+ contacts
Buyer Intent and Champion Tracking
Agent Teams in GTM Studio
Cadences with phone dialer and email

Starting price: Not public, based on features, licenses and credits
Free plan or trial: Free trial on sales plans

Leadspicker vs ZoomInfo Source: ZoomInfo website, checked 2 November 2026

08

Lemlist

Cold email tool

Outreach platform with email and multichannel sequences and the lemAgent AI assistant.

Known for

lemAgent to draft and guide campaigns
Intent signals including job changes and social engagement
Database of leads, says 650M+, with custom waterfall
MCP and CLI on all plans

Starting price: Email: ~€49/mo on Yearly, unlimited users
Free plan or trial: 14-day trial per its FAQ, 200 credits

Leadspicker vs Lemlist Source: Lemlist website, checked 2 November 2026

How to choose

Four questions decide it.

Ask them before you book a single demo.

01

Who does the work?

A workflow builder needs someone to design and maintain each play. An AI sales partner builds the campaign alongside you, shows each step and asks you to approve.

02

Does it send the outreach?

Some tools stop at enriched data. Check whether email and social outreach run in one sequence, and who answers replies.

03

How is usage counted?

Some tools meter actions and data credits separately. Check what rolls over and what resets each month.

04

Do you see buying signals?

Job changes, hiring and post engagement tell you who to contact now, not just who exists.

Moving from Clay?See what changes when you switch from Clay to Leadspicker

FAQ

Clay alternatives, answered.

What is the best alternative to Clay?

For teams that want results without building workflows, Leadspicker, an AI sales partner: agents find buyers in a built-in database of 70M+ companies and 500M+ people, enrich them from 12 sources, run multichannel outreach and answer replies for you, or draft them for you to approve.

Is there a Clay alternative that also sends outreach?

Yes. Leadspicker runs email and social outreach in one sequence, and its Reply Agent answers interested leads for you, or drafts the reply for you to approve.

Does Leadspicker have waterfall enrichment like Clay?

Yes. Leadspicker runs waterfall enrichment from 12 sources, verified emails cost 2 credits charged only when valid, and you can add custom AI columns.

Will a Clay alternative with AI agents run things without me?

Only if you want it to. Leadspicker works alongside you, not instead of you: choose Edit, Plan or Auto, see each step before anything runs, and approve what goes out. Replies can be answered for you or drafted for you to check and send.

Is there a free Clay alternative?

Leadspicker has no free plan, but a 7-day trial with no credit card. The free options of the other tools are listed in the table above.

Try the Clay alternative that works alongside you

No credit card required · Setup in minutes · GDPR & CCPA compliant

How we compared

We list tools that Clay users compare most often. Leadspicker is our product, so we put it first; every other entry uses public information read on that vendor's own website on the date shown, and we did not run a controlled benchmark.

Spotted a mistake? Write to info@leadspicker.com and we will correct it. Clay and every other product name are trademarks of their owners. Leadspicker is not affiliated with them.

The 8 best Clay
alternatives in 2026

8 tools, side by side.