Make is the glue: it moves data between a data source, a sender and a CRM, one credit per action, and you design and maintain the scenario. Leadspicker is the engine: data, outreach, replies and agents in one product, with webhooks and a REST API when you want Make on top.
MakeMake is a strong builder. These are the parts of a sales engine a scenario cannot supply by itself.
Paste your website and Leadspicker prepares playbooks: lookalikes of your customers, competitors' audience, champions' job changes, buyers at target accounts. Agents run them.
Routines watch social networks, job portals and buying signals around the clock. New matches land in your list, enriched and ready for outreach. No workflow to design.
Edit, Plan or Auto: you see each step and approve what goes out. The agents work alongside your team, not instead of it.
The Reply Agent answers interested leads for you, or drafts the answer and you send it. The unified inbox sorts every reply by AI.
70M+ companies and 500M+ people, waterfall enrichment with verified emails charged only when valid, and 190+ buying signals. Nothing to source, licence or connect.
Multichannel steps run in one sequence on Leadspicker's infrastructure. A scenario that sends email needs mailboxes, warm-up, rotation, bounce handling and someone on call.
In Make every action is a credit and credits expire at the end of the term. Leadspicker credits buy results, such as a verified email only when it is valid, and roll over for 2 months.
Leadspicker exposes webhooks and a REST API, so a Make scenario can trigger on a hot reply or push a new lead, while Leadspicker does the prospecting and sending.
Data, signals, outreach, agents and inbox come in one plan with credits shared across the team, instead of credits plus a data provider plus a sender plus build time.
| Capability | Leadspicker | Make |
|---|---|---|
| AI agents | ||
| AI Assistant that builds campaigns | ✓Ask for leads, get a running campaign | ◐Maia builds scenarios, you supply data and sending |
| Proactive next steps | ✓Spots idle lists and replies, you approve | ✕Not advertised on its pricing page |
| Ready-made sales playbooks | ✓Prepared from your company profile | ✕Not advertised on its pricing page |
| Reply Agent | ✓Answers interested leads | ✕Not advertised on its pricing page |
| Work from your chat app | ✓Agents for Slack, Teams, WhatsApp and Google Chat | ✕Not advertised on its pricing page |
| Works inside your AI assistant | ✓Leadspicker MCP server | ✓Make MCP server and AI agents on all plans |
| Data | ||
| Global contact and company data | ✓70M+ companies, 500M+ people | ✕Not advertised on its pricing page |
| Waterfall enrichment | ✓Verified email for 2 credits, only when valid | ✕Not advertised on its pricing page |
| Custom AI columns | ✓Any field from a prompt, on every lead | ✕Not advertised on its pricing page |
| Signals | ||
| Buying signals | ✓190+ signal types, or describe your own | ✕Not advertised on its pricing page |
| Champion job changes and post engagers | ✓Runs as a routine | ✕Not advertised on its pricing page |
| Website visitor identification | ✓1 credit per company identified | ✕Not advertised on its pricing page |
| Outreach | ||
| Multichannel sequences | ✓All channels in one sequence | ✕Not advertised on its pricing page |
| Unified inbox sorted by AI | ✓Every reply in one place | ✕Not advertised on its pricing page |
| Native CRM integrations | ✓HubSpot, Salesforce, Pipedrive, Attio, Zoho, Dynamics, Raynet | ✕Not advertised on its pricing page |
| Meeting prep | ✓Briefs from your Google Calendar | ✕Not advertised on its pricing page |
✓ available · ◐ available with limits or through an add-on · ✕ not available. Based on public information, last checked 6 November 2026.
From your website to a running campaign, with no scenario to build.
Paste your website. Leadspicker scans it and drafts your offering, buyers, markets and competitors. You confirm in one step.
You get playbooks with a preview of matching people, and you see each step before anything runs.
They build the list, enrich it, write the sequence and run the outreach. Choose Edit, Plan or Auto for how much they ask.
It remembers what worked and proposes the next step, in the app or in your Slack, Teams, WhatsApp or Google Chat.
Make Core is ~€8/mo billed annually for 10,000 credits. The sales stack it drives is extra: Apollo Basic ~€44 per seat and Lemlist Multichannel ~€78 per user at list prices, about ~€130/mo per rep before the hours to build and maintain the scenarios. Leadspicker Growth is €479/mo billed annually for 10 team members, with the engine included.
MakeEvery Leadspicker plan includes the lead database and signal tracking. Prices are per plan. Prices marked ~ are published in US dollars and converted at the ECB rate of 2 November 2026 (1 EUR = 1.1216 USD). See Leadspicker pricing
Sign up, paste your website and pick a playbook. Your first list is ready in minutes.
Export the contacts your scenarios collected as a CSV and import them. Connect your CRM to keep exclusions in place.
Point them at Leadspicker's webhooks and REST API, and let the agents do the prospecting, sending and answering.
The most forward-thinking revenue teams automate outbound, signal tracking ,enrich data, and unlock new growth channels - with less effort and more results.
You can connect a data API, an email sender and a CRM in a scenario. What a scenario cannot supply is the database, the enrichment waterfall, the signal tracking, deliverability, the Reply Agent and the upkeep. Leadspicker ships all of it in one plan.
Yes, through webhooks and the REST API. A scenario can start on a new lead or a hot reply, or push data in, while Leadspicker runs the outreach.
Make Core is ~€8/mo billed annually at 10,000 credits. Add a data provider such as Apollo Basic ~€44 per seat, a sender such as Lemlist Multichannel ~€78 per user, and the time to build and maintain the scenarios. Leadspicker Growth covers 10 team members for €479/mo billed annually.
In Make each module action is a credit and credits expire at the end of the term. Leadspicker credits pay for results, such as a verified email only when valid, and unused credits roll over for 2 months.
You do. Leadspicker runs in Edit, Plan or Auto mode, so you see each list, sequence and reply before it goes out, and can undo.
Yes. Leadspicker has native integrations with HubSpot, Salesforce, Pipedrive, Attio, Zoho, Dynamics and Raynet.
Yes. The trial runs for 7 days with no credit card.
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We compared public information only and did not run a controlled benchmark. "Not advertised" means we did not find it on the Make pricing page. Make details were last checked on 6 November 2026 and can change at any time. Leadspicker details come from our own product.
Spotted a mistake? Write to info@leadspicker.com and we will correct it. Make is a trademark of Celonis, Inc.. Leadspicker is not affiliated with Celonis, Inc..
