Event and trade show lead generation

A conference gives you a reason to write and a date to write around. The list is usually public; the timing is what makes it work.

When to use it

You or your buyers attend industry events, and you can get a list of exhibitors, speakers or attendees, from the event site, the app, or the sponsor pack.

Build it

Import the list and enrich it
Exhibitor and speaker lists are usually company names only. Enrich to companies, then pick the people worth meeting.
Score the fit before writing
An event list is a mixed bag. One AI column scoring against your ICP keeps the campaign from becoming a mail-out to everyone with a badge.
Run three short waves
Two weeks before: ask for a meeting at the event. During: short, specific, mobile-length. The week after: reference the event and offer the follow-up.
Keep the waves as separate steps
One sequence with waits between the waves keeps the reporting in one place and stops contacts who replied from getting the next wave.
Feed the replies to whoever is going
A meeting booked for a colleague needs to reach their calendar, not an inbox they read on Monday.

What good looks like

A calendar that fills before the event rather than a stand that waits for passers-by, and a follow-up sequence that runs itself while the team is travelling.

Innovation Week, an event organiser, received over 1,300 replies and a 30% reply rate from its multichannel campaigns to sponsors, partners and attendees. Read the Innovation Week case study.

Still stuck? Email support@leadspicker.com or use the chat in the app.

Last updated 2026-11-12