Partner and reseller recruitment

When to use it

Your product needs implementation, lives inside someone else's workflow, or sells better with local presence than with another SDR. The target is a company whose customers look exactly like your ICP.

Build it

1. Describe partners by what they do, not their industry

   Similarity search from two or three partners you already have finds the companies that look like them, far more precisely than a filter for "consulting".

   

2. Disqualify the competitors

   An AI column that reads the website and answers whether they sell a competing product removes the half of the list that will never partner.

   

3. Find the person who owns revenue

   Not the delivery lead. Managing partner, head of alliances, commercial director: the person whose number changes if this works.

4. Write about their revenue

   The offer is margin, a service line, or a reason their existing clients stay. Your feature list is irrelevant at this stage.

5. Expect a longer cycle

   Partner deals take more touches and more people. Plan a sequence with space in it and a proper handover to whoever runs partnerships.

What good looks like

A short list of companies whose client base is your ICP, a conversation about their economics rather than your roadmap, and a handful of partners who each bring more than a single deal.