Register and tender signals
In the Czech and Slovak markets a lot of what happens to a company is published. Filed accounts, awarded contracts, grants, executive changes and insolvency are all public, and each of them is a reason to write to somebody.
When to use it
You sell into CZ or SK companies and the event matters more than the profile: a supplier whose customer just won a tender, a lender interested in filed growth, an advisor watching for an ownership change.
What is available
| Signal | Why it is a reason to write |
|---|---|
| Won public contract | New delivery obligation, a deadline, and money attached to it. |
| Filed financials | Revenue, profit and headcount from the statements rather than an estimate band. |
| Grants and subsidies | Funded work with a scope and a timeline. |
| Executive or ownership change | A new decision maker with ninety days to change something. |
| Insolvency and distress | Relevant for restructuring and recovery work, and a reason to stop outreach elsewhere. |
Build it
- Pick the event and the window
"Won a contract over a threshold in the last month" is a campaign. "Exists in the register" is a database.
- Switch on the signal routine
It watches the sources and adds matching companies with the people to contact.
- Add the fact to the row
An AI column that writes one sentence about the specific contract or figure gives every message its opener.
- Write to the person the event belongs to
A tender win is an operations problem; a filed result is a finance conversation. The same company needs different people for different signals.
- Keep the timing tight
These events age fast. A daily routine and a short sequence beat a monthly batch.
Every fact a campaign quotes can be checked at its public source: company records in ARES, filings in the Czech commercial register (obchodní rejstřík), insolvencies in the insolvency register and awarded contracts in the public procurement journal.
What good looks like
A campaign that quotes a verifiable, public fact in the first line, sent within days of it happening: the version of outbound that a recipient reads as being about them.
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Last updated 2026-11-12
